New York -- Polo Ralph Lauren today unveiled an innovative interactive shopping experience allowing its customers to shop 24 hours, seven days a week from outside of their store with the touch of their fingers. Projected on the window of the Ralph Lauren Madison Avenue store (888 Madison Avenue) is a 67" image featuring the latest in touch sensory technology. Customers can shop even when the store is closed by clicking on the window glass, the ultimate in shopping convenience.
This cutting-edge technology is being launched in conjunction with the company's sponsorship of the 2006 US Open and highlights the stylish apparel and accessories created exclusively for this renowned tournament. Products featured in the window shopping assortment include Official Polo Ralph Lauren/USTA ball boy/girl uniforms, linesman jackets, and the widely popular big pony polo shirts. In addition, users can pick up tips from tennis pro Nick Bollettieri and read about famous feuds in US Open history.
"After watching Steven Spielberg's Minority Report, I really wanted to find a way of making that amazing technology a retail reality. We are thrilled to offer such a unique and exciting way for our customers to further explore the world of Ralph Lauren; with this initiative we are reinventing the concept of shopping anytime," said David Lauren, senior vice president, advertising, marketing and corporate communications of Polo Ralph Lauren.
Further advancing the interactive shopping experience at the US Open, Polo Ralph Lauren will introduce an on-site virtual store on the club level of Arthur Ashe stadium. Now, in addition to the 3,500 square foot store, shoppers can pick up their favorite US Open fashions at three free-standing kiosks featuring touchscreen technology.
The Madison Avenue window shopping installation will be accessible to the public from August 7th to September 10th and the on-site virtual store will be open for the duration of the US Open tournament. Additionally, all official Polo Ralph Lauren US Open apparel is available in Ralph Lauren stores worldwide.
