Home Media Magazine: Blockbuster Inc.’s just-rolled out Blockbuster Express rental kiosks will offer new releases for $1, not $1.99, as previously reported, according to a spokesperson.
Dallas-based Blockbuster, which plans to rollout 10,000 branded kiosks via a partnership with NCR Corp. through 2010, had originally offered first-day DVD and Blu-ray disc rentals for $1.99, with subsequent rental days for 99 cents, according to NCR. At $1.99 for the first day rental, Blockbuster Express would have charged a 50-percent premium compared to other kiosks, including those from industry leader Redbox, The New Release, DVDPlay and e-Play, among others.
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