"Following the consumer popularity of our pilot program in Orlando, it's only natural we expand Simply Wheelz into additional leisure destinations," said Mark P. Frissora, chairman and chief executive of The Hertz Corp. "While there are numerous economic headwinds facing the American public, people continue to travel. Trip dynamics are evolving, and Simply Wheelz targets the 60 percent of leisure travelers who now book their car rentals online, as well as those primarily focused on price."

Designed for online customers looking for a low price from recognized companies, Simply Wheelz makes car rental economical and hassle-free. Customers reserve one of the six vehicle types (from economy to fullsize plus SUVs and convertibles) offered and, when arriving at the Hertz airport location, rent cars using a self-service rental kiosk. The kiosk scans a bar code from a printed online reservation or the renter's driver's license, the customer selects a few additional options, such as child seats or GPS and insurance/waiver options, and then a vehicle is assigned and the kiosk prints the rental agreement. Once the rental transaction is completed, customers go can to their car and proceed off the lot.