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Retail Kiosks  
Nisa trials DVD-rental kiosks for retail stores in Europe 24 Jul 2008 CHELTENHAM, England — Nisa, a retail brand in the U.K., recently has announced news of a trial of DVD-rental technology in one of its biggest U.K. stores, according to a news release.
In response to the growing demand for product diversification in the retail sector, Nisa have launched a DVD-rental kiosk in a Cardiff, Wales, store with a plan to roll the product out across the group should the trial prove successful. This is in addition to recent kiosk launches in both Threshers and Spar stores in England. The DVD kiosk retail complement model has proved extremely successful in the United States with Wal-Mart launching the kiosks in all of its stores across the country.
With the growing demand for convenience in the home entertainment industry, traditional DVD rental stores have seen a downturn in trade that has led to both independent and national store closures. However, DVD-rental kiosks have been touted as a modern, convenient alternative to traditional DVD rental. One Gloucestershire-based company recently has launched kiosks in some of the U.K. and Ireland's leading retail groups with a view to developing the product into an essential part of the modern retail outlet.
Carlos Marco, managing director at The Movie Booth, said, “We have been working in this sector for several years now and what we have learned is that the retail industry is by far the best market for our product. We are now well-placed in many of the biggest retail names in the business, and expect kiosks placed in supermarkets, off-licences and convenience stores to be the most successful that we launch.”
The kiosk deployed in Nisa Extra signals the group’s intention to place DVD kiosks in stores across the U.K. as a means of increasing the range of in-store product offerings. The kiosks also have recently launched in Centra and Applegreen stores in Ireland, and have spread to off-licences with the first Movie Booth kiosk being launched in a Threshers store last week. Store owner Deborah Harris said, “I see many people going to supermarkets to buy DVD’s that they will only watch once or twice, and they are expensive. Oswestry’s DVD store closed down several months ago and there was nowhere to rent a DVD in town. With money being a squeeze at the moment, it’s now a fact that people are spending more time at home with their friends and family. The kiosk enables us to fill that gap in the market.” The Spar group will launc its first DVD kiosk at the end of July in Formby, Liverpool.
The expansion of DVD vending across the retail sector mirrors the growth that has occurred in the United States in recent years. In America, DVD-rental machines now outnumber the amount of traditional DVD rental stores, and the 7,000 machines in operation have been placed predominantly in grocery and convenience stores.
©2008 NetWorld Alliance LLC. All rights reserved.
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