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ATMs  
Wincor Nixdorf expands in Russia 30 Oct 2007
PADERBORN, Germany — Wincor Nixdorf has announced that it has established its own subsidiary in the Russian market.
“We want to strengthen our already well-established position in the promising Russian market,” explained Eckard Heidloff, president and CEO of the company, to an audience of representatives from politics, industry and press at the subsidiary’s opening in Moscow. He foresees retail banks and retail companies on the Russian market entering a phase of competition among themselves, thus providing Wincor Nixdorf with potential for growth.
Wincor Nixdorf said it finds itself in a good starting position, both in the banking and retail sectors. Strategic cooperation with local companies acting as sales and service partners has been ongoing since 1997. This business model has proven to be very successful and will be supported and extended by strengthening Wincor Nixdorf’s resources in Russia.
In the last ten years, market share of ATMs has risen from four percent to 30 percent while the market share of electronic POS systems for retailers saw a remarkable increase from one percent to 42 percent. As measured by their balance sheet totals, 11 of the 20 largest retail banks are customers of Wincor Nixdorf’s. And in terms of sales, 12 of the 20 largest Russian retail companies are among Wincor Nixdorf’s customer base. In addition, Wincor Nixdorf supports international retail companies wishing to expand in the Russian market.
With 256 ATMs and 456 electronic POS systems per one million inhabitants, Wincor said the Russian market offers promising perspectives compared with Western Europe. By way of comparison, Western Europe has 736 ATMs and just under 5,000 POS systems installed per one million inhabitants.
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